One can discuss whether web-generators are useful or not. On the one hand, they don’t challenge our creativity, but on the other hand they make our life easier and save our precious time. Tasks requiring subjective assessment or synthesis of complex sensory data, such as scents and sounds, as well as high-level tasks such as strategic planning, currently require human expertise. In many cases, the use of humans is more cost-effective than mechanical approaches.
The Paradox of Automation says that the more efficient the automated system, the more crucial the human contribution of the operators. Humans are less involved, but their involvement becomes more critical. If an automated system has an error, it will multiply that error until it’s fixed or shut down.
It’s widely accepted that creativity can’t be copied by machines. Reinforcing these assumptions are hundreds of books and studies that have attempted to explain creativity as the product of mysterious processes within the right side of the human brain. Creativity, the thinking has been, proves just how different people are from CPUs.
But now we’re learning that for some creative work, that simply isn’t true. Complex algorithms are moving into creative fields—even those as nebulous as music A&R—and proving that in some of these pursuits, humans can be displaced.
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